Zara Larsson: New Single and New album!

Zara Larsson has today premiered anthemic new single, You Love Who You Love. New albumVenuswill see a release on February 9th, featuring the hit singles ‘On My Love’, ‘Cant Tame Her’, and much more to follow soon. Zara’s world tour kicks off in the UK next month, including two dates at London’s Roundhouse and promises the kind of all-singing, all-dancing spectacle Larsson is now famed for.

Venus’ goddess-energy is exemplified on ‘You Love Who You Love’, in which Zara summons the Scandi pop-rock anthems of Max Martin in this cautionary tale on toxic relationships. Produced by rising duo MTHR in collaboration with Larsson’s frequent collaborators MNEK and Danja, Zara recalls that ”we started writing over PRIDE, and began talking about how amazing it is that anyone can love anyone – but that doesn’t mean you always should! We’ve all had that friend, or been that friend, who keeps going back to someone who’s bad for them, and ‘You Love Who You Love’ is saying enough is enough.”

With her elevated sound, eclectic style and unifying vision, Zara Larsson is one of modern pop’s most essential stars. It’s an evolution she takes to the next level on Venus,which mixes the mythic and the personal in its exploration on modern love: whether with a partner (‘You Love Who You Love’), your family (‘On My Love’), your craft (‘End Of Time’) or with yourself (‘Can’t Tame Her’), its Zara’s most dynamic and fully-realised work to date. The project was conceived by Zara with a diverse but more focused team of collaborators, which proved essential to the breadth of the record and the goal of representing all sides of herself. The results are pure, unexpected chemistry: the classic-songwriting tradition of Rick Nowells (Madonna, Lana Del Rey) paired with the maximalist beats of Danja (Britneys Blackout),or long-time London ally MNEK coupled up with Swedish duo MTHR on ‘You Love Who You Love’.

Now a decade into her recording career, Zara Larsson has the feel of an artist only growing in power. She made headlines around the world last year in a trailblazing deal that saw her take control of her entire recording catalogue, withVenusthe first release in a new partnership between Sony Music and Larsson’s own Sommer House label. Celebrating the many shades of love by owning all sides of her sound and her art, as Zara herself puts it: ”it’s a little bit all over the place, but that’s honestly just very me!” A millions-selling mainstream artist with enduring, subversive appeal,Venus’ vulnerability is Zara Larsson’s latest strength: a pop album fit for a goddess, but graced with a human touch.