Addicted presents: Pride @ The Yard

Monumental Pride Collaboration: The Yard Bar Soho & Addicted Clothing team up for a 16-hour celebration, broadcast live on GlitterBeam Radio! Proudly presenting: “Addicted presents Pride at The Yard”.

GlitterBeam is set to deliver an unparalleled audio experience this Pride season. On Saturday, July 5th, 2025, GlitterBeam will broadcast LIVE for 8 hours directly from “Addicted Presents Pride at The Yard”, a spectacular 16-hour celebration hosted at Soho’s unique LGBTQ+ venue, The Yard Bar, in collaboration with global menswear brand Addicted Clothing.

For the second consecutive year, GlitterBeam makes The Yard the only LGBTQ+ venue in London broadcasting its Pride festivities live, globally. From the heart of Soho, the station will beam the vibrant atmosphere, energetic DJ sets, fabulous drag performances, and sizzling sounds of the Addicted go-go dancers across its network. Listeners tuning in online, via apps, smart speakers, or on DAB will be immersed in the non-stop party running from 12 noon until the early hours.

The event, “Addicted Presents Pride at The Yard,” transforms the iconic venue, known for its courtyard and balcony, into the ultimate Pride destination. Presented in partnership with Addicted Clothing the Barcelona-born brand renowned for its bold, high-quality underwear, swimwear, and partywear the celebration promises excitement, giveaways, and surprises throughout the day.

Adding to the broadcast excitement, the GlitterBeam Radio team will join forces with the Addicted men to roam the streets of Soho, spreading the Pride spirit and capturing the buzz of the city for listeners.

Promoter Keyth David commented on the significance of the broadcast: “Bringing the unique energy of Pride at The Yard directly to listeners worldwide via GlitterBeam Radio is incredibly exciting. For the second year, we’re ensuring that even those who can’t be here in person can feel the pulse of London Pride. This partnership highlights The Yard’s commitment to exceptional experiences and GlitterBeam’s dedication to connecting the LGBTQ+ community.”

Keyth David added, “Expect Addicted Go-go dancers turning up the heat, exciting giveaways, and see the Addicted men roaming Soho with the GlitterBeam Radio team! Be warned,” he advised potential attendees, “expect queues on the day… and by the time you leave, you will be ADDICTED!”

Event & Broadcast Details:

• What: Addicted Presents Pride at The Yard, featuring an 8-hour Live Broadcast on GlitterBeam Radio
• Where: The Yard Bar, 57 Rupert Street, Soho, London, W1D 7PL
• When: Saturday, July 5th, 2025, from 12:00 PM (Noon) until late (16-hour event)
• Broadcast: Live for 8 hours on GlitterBeam Radio (Online, Apps, Smart Speakers, DAB)
• Features: Live Radio Broadcast, Go-go Dancers, DJs, Drag Queens, Giveaways, surprises

Join GlitterBeam Radio, The Yard Bar, and Addicted Clothing for an unparalleled Pride celebration, live from the heart of Soho.

About GlitterBeam Radio: GlitterBeam Radio is the UK’s and Malta’s fastest-growing LGBTQ+ radio station, broadcasting 24/7 online, via mobile apps, smart speakers, and on DAB across various regions, reaching over 3.3 million people. It provides a vibrant mix of music, news, and community-focused content.

About The Yard Bar: The Yard Bar is a premier LGBTQ+ venue in Soho, London, offering a unique multi-level experience with its beautiful courtyard garden, intimate loft bar, and classic balcony overlooking the bustling streets.

About Addicted Clothing: Addicted is a Barcelona-born brand creating bold underwear, swimwear, and partywear. Every piece is designed and made in-house using quality European fabrics cut to fit, built to move, and made to be seen. Since 2009, Addicted has become known for its fearless approach to gay fashion and body confidence.