Bring Me The Horizon launch first Spotify data-driven personalised merch
Bring Me The Horizon have launched a unique new merch experience, amo in colour.In a world-first initiative connecting streaming with physical merchandise, the dedicated amo in colour site uses Spotify data to generate T-shirts based on fans' listening habits.The site was developed collaboratively between RCA Records UK,4th Floor Creative and creative agency Phantom.Fans are directed to log in using their Spotify credentials and pick their favourite six songs from the […]
