Addicted Presents Pride at The Yard

The Yard Bar, Soho’s unique LGBTQ+ venue known for its iconic courtyard and balcony, is thrilled to announce its spectacular Pride event for this year, taking place on Saturday, July 5th, 2025. Presented in collaboration with the globally recognised brand Addicted Clothing, “Addicted Presents Pride at The Yard” promises an unforgettable 16-hour celebration of Pride.

The event will transform The Yard into the ultimate Pride destination from 12 noon until the early hours of the morning. Attendees can expect a non-stop party atmosphere fueled by energetic DJ sets, fabulous Drag, and sizzling Addicted go-go dancers bringing the heat to the Courtyard.

In a landmark move, The Yard will be the only LGBTQ+ venue in London, for the second year running, broadcasting its Pride celebration LIVE, Globally. For 8 hours, the vibrant sounds and atmosphere of the event will be beamed across the airwaves by GlitterBeam Radio, the UK’s and Malta’s fastest-growing LGBTQ+ radiostation, reaching a potential DAB audience of over 3.3 million people. The Yard Bar team is proud to be partnering with Addicted a globally recognised menswear brand proudly designed and made in Barcelona. Known for its bold underwear, swimwear, and partywear, Addicted has been producing everything in-house since 2009, using quality European fabrics and cuts that are made to move.

Promoter Keyth David stated, “Over the past two years, The Yard has continually raised the bar in providing the LGBTQ+ community with exceptional experiences and a vibrant, welcoming space in the heart of Soho. Collaborating with Addicted this year is a perfect partnership. Bringing a global leader in gay clothing to the most unique setting in Soho the only venue with both a balcony and a courtyard bar in central London feels absolutely right for Pride.”

Keyth David added, “Expect Addicted Go-go dancers turning up the heat, exciting giveaways throughout the day, and see the Addicted men roaming Soho with the GlitterBeam Radio team spreading the Pride spirit! Be warned,” he advised potential attendees, “expect queues on the day… and by the time you leave, you will be ADDICTED!”

Event Details:

●What: Addicted Presents Pride at The Yard

●Where: The Yard Bar, 57 Rupert Street, Soho, London, W1D 7PL

●When: Saturday, July 5th, 2025, from 12:00 PM (Noon) until late (16-hour event)

●Features: Go-go Dancers, DJs, Drag Queens, Giveaways, Live 8-Hour Broadcast on GlitterBeam Radio, surprises

Join The Yard Bar and Addicted for an unparalleled Pride celebration.

About The Yard Bar:

The Yard Bar is a premier LGBTQ+ venue in Soho, London, offering a unique multi-level experience with its beautiful courtyard garden, intimate loft bar, and classic balcony overlooking the bustling streets.

About Addicted Clothing:

Addicted is a Barcelona-born brand creating bold underwear, swimwear, and partywear.