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Sanremo Music Festival 2023
Walkers has debuted its new Christmas ad starring the Queen of Christmas herself, Mariah Carey, and her iconic track All I Want For Christmas Is You.Directed by multi-award-winning music video director Joseph Kahn, the blockbuster commercial premiered on 2nd November during ITVs The X-Factor.
The campaign coincides with the 25th anniversary of All I Want For Christmas Is You and the re-release of Mariah’s record-breaking album Merry Christmas. Featuringpreviously unreleased recordings,bonus material andnew packaging, thedefinitive Merry Christmas (Deluxe Anniversary Edition)two-disc set isavailable now.
Mariah Carey commented, I had a lot of fun filming this commercial with Walkers. Ive always loved their crisps from my trips to the UK and everyone knows I love feeling festive, so it was the perfect collaboration for me its also a great way of celebrating the 25th anniversary of All I Want For Christmas Is You!
Mariah Carey is the best-selling female artist of all time, with more than 200 million albums sold to date and 18BillboardHot 100 #1 singles (17 self-penned) more than any solo artist in history. Originally released on 1stNovember 1994, Mariah Careysalbum Merry Christmas has sold 15 million copies worldwide and is the best-selling Christmas album of all time.
Written by: GlitterBeam